Foursquare has been chattered about consistently in social media circles of late.
Dominoes was one of the biggest brands to be an early adopter for Foursquare and has shown impressive results in the first half of 2010.
Domino’s Pizza has increased online sales to account for 32.7% of sales compared to 26.2% in 2009, with the company announcing profits of £17.5m for the period up until 27th June, up from £13.6m in 2009.
Chris Moore, chief executive officer of Domino’s Pizza, said the increase came from innovative marketing over the past year, including its tie up with location based mobile service Foursquare.
Of course these results are not from Foursquare alone but a well mixed online effort to increase sales:
“Our main Facebook site has in excess of 36,000 fans and there are numerous fans of individual store sites too. In addition, we have led the way with social media initiatives such as affiliate marketing, our superfans programme and the development of a link up with Foursquare, the location-based social media site,”
For any of you unfamiliar with the Dominoes Foursquare story: http://mashable.com/2010/05/26/dominos-uk-foursquare-special/
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