How to dominate your brands personal results page
This weeks Objective – Own 10 results and advertisements on the search result for your name – So for example we will use Visit Britain throughout to explain the points
5 tactics involved in this approach:
- 1. Visitbritain.com – Build a site that is yourbrand.com.
- 2. Alternative brand site Another page for your brand that is hosted on a dominant site. E.x. www.tourismboard.com/visitbritain
- 3. Social media Profiles
- 4. Interviews/News
- 5. PPC – Bid on your own brand
Because of the way that people will link to this domain naturally, Visitbritain.com will naturally rank for search query: Visit Britain.
Use this site (homepage-below the fold) to link to all other relevant information about Visit Britain –e.x. news articles, blogs, other sites, social profiles. This will also help to authenticate (by passing link juice) to all other information surrounding your brand that you want to appear in the SERPs. This helps SEO because it is giving context to which brand people are searching for and will boost the rankings in order to help other linking pages to rank.
Create a contact page that gives you all relevant information to contact. Good for SEO cause you will get the contact information indented result as well owning not only spot 1 but now 1 & 2 or 1&2 and a half
This helps you to command a second result in the SERP because it is on a separate (and in this case more powerful) domain. These sites will compete with each other for the number one result and you can relax in the knowledge that you will hold both top results.
No surprise here, these sites rank really well and in most cases will be seen on the 1st page results (linked in, twitter, facebook). Instead of ignoring this, use it to your advantage to help dominate the SERPs . Create social profiles using your name in order to appear for these searches.
Get an interview in any online newspaper or blog or anywhere you can. News stories are the types of results that Google likes to return when people are doing people searches (some other categories of searches: weather; stocks; people. Each type of search has a specific kind of results that show up)
News, social media, personal sites, and work profiles are the type of results that show up for People or brand searches. So by linking to these news, social media sites and other profiles from your brands personal domain, you are showing Google these are the results that are important to these searches. Thus helping you dominate the remainder of the SERP.
Helpful even if you own all 10 results. Bidding on your brand allows you to control the ads on your brands SERPs. Appearing in the sponsored listings and the natural 1 result has been proven to increase click through rates.
Same time, same place, next week seomoz fans!
